Dr. Joon Sang Baek




Dr. Joon Sang Baek is an assistant professor at the School of Design and Engineering at Ulsan National Institute of Science and Technology (UNIST). He is the director of DESIS lab at UNIST, which is a member of the DESIS (Design for Social Innovation and Technology) International Network. He is also the head of the Service and UX Design research group. His research areas include design for social innovation and sustainability, transformation design, and product-service system design. His current research focuses on developing sustainable product-service systems for food, energy, and aging sectors.

ㆍ  2011 Ph.D. in Industrial Design, Politecnico di Milano, Milan
ㆍ  2003 MSc in Industrial Design, KAIST, Daejon
ㆍ  2001 BSc in Industrial Design, KAIST, Daejon

ㆍ  2018~ Associate Professor, College of Human Ecology, Yonsei University
ㆍ  2011~ 2018 Assistant professor, School of Design and Human Engineering, UNIST

ㆍ  2011~2011 Visiting researcher, Community Business Center, Hope Institute
ㆍ  2009~2011 Visiting researcher, Center for Appropriate Technology, Vienna University of Technology
ㆍ  2008~2011 PhD-position, Design and Innovation for Sustainability, Department of Industrial Design, Politecnico di Milano
ㆍ  2003~2008 UX designer, Samsung Mobile


Research topics

Design for social innovation and sustainability, product-service systems (PSS), socio-technical systems, design for service, nature-inspired design, design for resilience, social networks studies



<Peer-reviewed published/accepted journal papers>

ㆍ  Kim, S., Christiaans, H., Baek, J. S.** (2019). Smart Homes as Product-Service Systems: Two Focal Areas for Developing Competitive Smart Home Appliances. Service Science 11(4):292-310.

 Baek, J. S.*, Kim, S. Y., Harimoto, T. (2019). The effect of cultural differences on a distant collaboration for social innovation. A case study of designing for precision farming in Myanmar and South Korea. Design and Culture, Special Issue on Embracing Plurality in ‘Design’ and ‘Social Innovation’.

ㆍ  Pahk, Y., Baek, J. S.**, Self, J. A. (2017). COVALENT, a method for co-designing value exchange in community-centred design. Codesign.

ㆍ  Baek, J. S.*, Pahk, Y., Kim, S., Manzini, E. (2017). A sociotechnical framework for the design of collaborative services. Design Studies, Special Issue on Design Processes in Service Innovation.

ㆍ  Self, J. A.*, Baek, J. S. (2017). Interdisciplinarity in Design Education: Understanding the undergraduate student experience. International Journal of Technology and Design Education, 1-22.

ㆍ  Kang, R., Ahn, Y., Meijer, M., Muhammad, T., Park, Y., Baek, J. S., Kim, C. (2016). Characterizing Natural User Interface with Wearable Smart Watches. Archive of Design 29(3), 45-61.

ㆍ  Baek, J. S.*, Meroni, A., Manzini, E. (2015). A socio-technical approach to design for community resilience: A framework for analysis and design goal forming. Design Studies, 40 (September), 60-84.

ㆍ  Kim, J., Baek, J. S. ** (2015). Stakeholder-centred approach to PSS development: A case study of servicisation of an intelligent LED system. Archive of Design 28(2), 153-166.

ㆍ  Manzini, E., Zhong, F., & Baek, J. S.* (2010). Design for social innovation and sustainability: Hypothesis on a viable leapfrog strategy in China. Asia Design Journal, 5 (March), 104-135.

ㆍ  Baek, J. S., & Lee, K. P.* (2008). A participatory design approach to information architecture design for children. Codesign, 4(3), 173-191.


<Peer-reviewed published/accepted conference proceeding papers and posters>

ㆍ  Lee, S., Baek, J. S.** (2019). Nature-Inspired Design for Self-Organized Social Systems: A Tool for Collaborative Communities. ICED 2019, Delft, Netherlands.

ㆍ  Kim, S., Baek, J. S.** (2019). Definitions and Attributes of Smart Home Appliances. ICED 2019, Delft, Netherlands.

ㆍ  Kim, S., Baek, J. S.** (2017). Nature-inspired organizational design framework for open collaboration platform development. IASDR 2017, Cincinnati, US.

 Baek, J. S.*, Manzini, E. (2017) ICT-empowered collaborative services: technical ecosystem and social forms. Cumulus 2017, Kolding, Denmark.

  Pahk, Y., Baek, J. S.** (2017) Design opportunities in mutual support for the elderly. ICED 2017, Vancouver, Canada.

ㆍ  Pahk, Y., Baek, J. S.* (2017) Need network analysis: a process to understand the stakeholder need structure in multi-actor service systems. ICED 2017, Vancouver, Canada.

ㆍ  Hennemann, M., Cho, E., Kim, S., Baek, J. S.* (2017). FLAI – Family-Linking Artificial Intelligence. ADADA 2017, Gwangjoo, South Korea.

ㆍ  Kim, S., Lim, M., Pahk, Y., Chang, K., Baek, J. S.** (2016). Nature-inspired Organization Design Approach to Facilitate Collaboration for Social Innovation. KSDS Conference 2016, Busan, S. Korea.

ㆍ  Pahk, Y., Chang, K., Lee, M., Kim, S., Baek, J. S.** (2016). A Co-design Method for Value Exchange. KSDS Conference 2016, Busan, S. Korea.

ㆍ  Chang, K., Pahk, Y., Baek, J. S.** (2016). Wearable Design for Sexual Crime Against Children. KSDS Conference 2016, Busan, S. Korea.

ㆍ  Kim, S., Baek, J. S.** (2016). Nature-Inspired Organizational Design Approach for Social Innovation Platform Development. Poster presented at the ACM GROUP 2016, Florida, USA.

ㆍ  Baek, J. S.*, Pahk, Y., Kim, S. (2016) A sociotechnical framework for the design of collaborative services: diagnosis and goal forming. DRS 2016, Brighton, UK

ㆍ  Pahk, Y., Baek, J. S.**, & Self, J. A. (2016) A Value-Based Approach to Co-Designing Symbiotic Product-Service Systems. ServDes 2016, Copenhagen, Denmark.

ㆍ  Pahk, Y., Baek, J. S., & Self, J. A.* (2015). Knowledge of use and acceptability of typological innovation: A comparative study. Paper presented at the IASDR 2015, Brisbane, Australia.

ㆍ  Pahk, Y. & Baek, J. S.** (2015). Stakeholder-centred approach to sustainable design: A case study of co-designing community enterprises for local food production and consumption. Paper presented at the ICED 2015, Milan, Italy.

ㆍ  Kim, S. & Baek, J. S.** (2015). Potential of Nature-inspired Approach for Organisation Design in Product-Service System. Paper presented at the ICED 2015, Milan, Italy. (Reviewers’ favourite)

ㆍ  Baek, J. S. (2015). Socio-technical design for resilience: A case study of analysing and designing for a resilient producers' network. Paper presented at the ICED 2015, Milan, Italy.

ㆍ  Kim, S. & Baek, J. S.** (2014). Diagnosis of current smart home appliance development process for application of PSS design methodology. Paper presented at the International Design Conference: Design 2014, Dubrovnik, Croatia.

ㆍ  Baek, J. S.* (2014). A real-world experience of product-service system development for intelligent LED system. Paper presented at the International Design Conference: Design 2014, Dubrovnik, Croatia.

ㆍ  Baek, J. S.* (2013). Revisiting ESCO as a sustainable product-service system: Strategic system analysis. Paper presented at the EcoDesign Conference 2013, Jeju Island, South Korea.

ㆍ  Baek, J. S., & Cho, E. J. (2012). Enrichment of Social Relations in Collaborative Service: Social Networks and Sociability. Paper presented at the Cumulus 2012, Helsinki, Finland.

ㆍ  Baek, J. S.* (2012). A Socio-Technical Framework for Collaborative Services. Paper presented at the Design Research Society 2012, Bangkok, Thailand.

ㆍ  Kim, J & Baek, J. S.** (2014) A PSS model based on ESCO (Energy Saving Companies) to promote LED luminaries in South Korea. Poster presented at the Korea Society of Design Science (KSDS) Conference, Ulsan

ㆍ  Kim, J & Baek, J. S** (2014) Understanding the accessibility of smart devices to the blind. Poster presented at the KSDS Conference, Incheon

ㆍ  Shin, K & Baek, J. S.** (2013) A stakeholders’ needs analysis for product-service system design of intelligent LED lighting. Paper presented at the KSDS Conference, Seoul

<Invited book chapters>

ㆍ  Kim, S., Pahk, Y., Baek, J. S.** (2015) Senior club in the district of Jung-gu, Ulsan. In Y. Lee & P. Moore (Eds.), Ageing, ingenuity & design (pp.154-161). ISBN: 978-988-12325-6-4. Hong Kong, China: DESIS Network.

ㆍ  Baek, J. S.*, Meroni, A., & Simeone, G. (2014) A Relational Food Network: Strategy and Tools to Co-design a Local Foodshed. In J. H. Choi, M. Foth, & G. Hearn (Eds.), Eat, cook, grow: mixing human-computer interactions with human-food interactions (pp.13-32). MIT Press. Equally contributing authors


 <Mass media and others>

ㆍ  Baek, J. S. (2017, 11. 2) Human-centred design for industrial safety. Ulsan Broadcasting Company.

ㆍ  Baek, J. S. (2014–present) Kyung Sang Newspaper Columnist.

ㆍ  Baek, J. S. (2012, 9. 25). Emergence of product-service systems. Hangyeorae Newspaper.

ㆍ  Baek, J. S, Manzini, E. (2012). Design for social innovation. Design Seoul 5.

ㆍ   Baek, J. S., Choi, J. Y., Jung, S. N. (2011). Service design for local communities. Local Governance. February.